Publish on Kindle
© Cheryl Wright - All Rights
Congratulations on your book being published and now your book
is available on the Kindle Store. This is the time to be proactive in acquiring sales for your hard work. After you perform your victory ritual, it will
be time to kick off the marketing of your book.
“Any author with a book on sale at Amazon.com can claim a free page at Amazon
Author Central to promote themselves” (KindleKash page 86) that is the starting point of the marketing
There are methods both online and offline that can add to the
marketing arsenal. The more information that you can gather and plan out a variable marketing strategy the
better you will be. It is better to put your eggs in more than one basket than in a single one. Some of these
techniques are harder than others, while some are simple and often overlooked by nearly
Before we dive further into the details of self-marketing, let us
examine Amazon’s Author Central. The website is similar to Facebook or MySpace, you can build up a resume of
books, biography and other useful tools to help aid your book. So do make sure to add some photos and info to
the profile. “If you add a photo, be sure it is of good, professional quality” (KindleKash, page 87). Remember
if you use Amazon Central as resource, the effort put into creating and establishing your book’s online presence
is determined by your effort.
Now we can dive into the waters of online marketing. Online
efforts are taking over the traditional means due to the instant reach that the internet offers over
traditional formats. This frontier is expanding and technology is increasing the value every day. Some
techniques include sending emails out to friends and family, incorporating social media into the marketing
plan, building and maintaining a website and there are tons of other online methods that KindleKash
Traditional methods may not be as quick as online marketing but they can
be more effective in the long run. People tire of seeing the same ads online and will quickly ignore the ads.
Some traditional methods include word of mouth, print, book signing (physical copy of book) ads in the local
paper and a few other tips that can be found in KindleKash. A simple gathering at the home with friends and
family could be the right boost for your book, a party to celebrate the release and maybe offer a small
The most popular method of generating book sales both online and
offline is reviews.
“You should therefore aim to get three or four good reviews up on the
site” (KindleKash page 92). A positive review will generate more sales than a well-placed advertisement. People
want to know if the book is great or not, they will seek reviews on the book. A good review will expand into the
content of your book and list the best aspects for the readers. A good tool to use in the marketing is Amazon’s
“Look Inside” function that is available on Kindle as well.
A negative review is going to happen no matter how good your
book, and there are ways to combat the effectiveness of them. A negative review should be taken as
constructive criticism and nothing more. The quality of the review depends on how detailed and professional
There are two types of negative reviews, a helpful one and a
hateful one. The helpful review points out any problem areas and is not attacking the author or content in a
direct matter but looks at the “threads” of the book that includes spelling, grammar and facts. The hateful
review is the opposite of the constructive criticism.
"Reviewing your own book is definitely NOT recommended”
(KindleKash page 95) There are plenty of websites that you could contact to ask for reviews in exchange for
your book. KindleKash covers this subject in the most excellent manner. Positive reviews will counter the
negative ones in every way, unless you have more negative reviews and if that's the case, it’s suggested that
you take a good look at the book and make changes where necessary.
As you can see, there are several marketing techniques available
to you and each one will have a different impact on the sales of your book.
like to learn more, I suggest you take a look at this comprehensive
course that will show you
everything you need to get started earning an income with Amazon Kindle.